Rocco Pezzella was born in Italy in 1975, studied in Bologna and Perugia, worked in Milan, New-York and Amsterdam, where he still lives. It is difficult to relate his creations to specific styles or techniques, because they originate from experimenting and a multidisciplinary approach. Analogue and digital tools alike are the foundation for the ways in which Rocco conceives to realize his visions. Founder of the Hello, Savants! Collective and member of VSF, Rocco Pezzella is an independent artist and an advertising and new media director.