After completing studies at the Willem de Kooning Art Academy in Rotterdam, Dadara (Daniel Rozenberg,1969) started designing flyers, live-paintings and record covers for the then upcoming international electronic house music scene. As The public recognition gained through this underground exposure led his paintings to be  noticed by the prestigious Reflex Modern Art Gallery in Amsterdam, where till today he had ten solo-exhibitions, as well as exhibitions in Paris, Berlin, Stuttgart, Miami and New York
Commisions include an Absolut Vodka ad, loudspeaker designs for B&W, a Greenpeace campaign, and a 70 metres long mural for Leiden University in the Netherlands.

In 1999 Dadara built his first big public sculpture: the 9 metres high Greyman Statue of No Liberty in front of the Rijksmuseum in Amsterdam. This marked the beginning of the production and design of more big public pieces, which over time became more interactive, combining theatrical aspects with the use of multi-media, such as in 2002 the Fools Ark, a wooden threemaster built at the old NDSM shipyards in Amsterdam, which after being the mainstage at the Mysteryland Festival, was shipped to the States and burnt in the Nevada desert. And in 2007 Love, Peace and Terror project; an act of visual aesthetic terrorism. A pink tank with four barrels guarding the city of Amsterdam on a rooftop in the centre, which was blown up with explosives.

Currently Dadara is working the Exchanghibition Bank, a project investigating the relation between art and money.